We may collect and use your Personal Information to operate our Site and deliver the requested products and/or services. At times, we may use personally identifiable information as a means to keep you informed of other possible products and/or services that may be available to you. In accordance with data protection law, we will only use your Personal Information if we have a proper reason for doing so. Proper reasons may include (i) compliance with legal or regulatory obligations, (ii) to perform under a contract with you or to take action requested by you in anticipation of entering into a contract, (iii) for our legitimate interests or the legitimate interests of a third party, or (iv) where you have given consent. A legitimate interest is when we have a commercial or business reason to use your Personal Information, to the extent your rights or interests do not override our legitimate interest.

Knightly Marketing may not use or disclose the information provided by you except under the following circumstances:

• As necessary to provide service or products you have ordered;
• In other ways described in this Privacy Policy or to which you have otherwise consented;
• In the aggregate with other information in such a way so that your identity cannot reasonably be determined;
• As required by law, or in response to a subpoena or search warrant;
• To outside auditors who have agreed to keep the information confidential;
• As necessary to enforce the Terms of Service;
• As necessary to maintain, safeguard and preserve all the rights and property of Knightly Marketing Inc.